TSL-101Marriage Skateshop
Independent skate shop · Echo Park
- A1Shopify relaunch
- A2Klaviyo drops and flows
- A3ManyChat, Shop app, AI search
Now open on the Strip · Est. 2024
Growth for brands with a scene.
A Los Angeles growth agency for independent brands. Shopify, Meta ads, Klaviyo email and AI creative, all mixed from one master. Twenty years of culture marketing, from Anthem Magazine to Red Bull, pressed into a playbook for DTC.
Now spinning ★Marriage Skateshop ★Xēba Botánica ★GTG Energy ★
New releases · In stock now
The roster
Independent brands we're pressing right now. Every one gets its own master, so the work sounds like them and nobody else.
TSL-101
TSL-102Xēba Botánica
Plant-based skincare and The Altar facial studio
- A1Square to Shopify migration
- A2Email, SMS and Meta ads
- A3Product imagery, shoots, events
TSL-103GTG Energy
Veteran-owned, nicotine-free nootropic pouches
- A1Master and compliance rules
- A2Meta ads and email
- A3Conversion audit
Back catalog
Earlier pressings and side projects from the studio.
TSL-092Dank Acres
THCA hemp flower, 21+ · Meta ads, ad creative, Klaviyo
CosmicSpace BearsTSL-091
Cosmic Space Bears
Functional gummies · Store launch, Klaviyo, distribution
Booth A · The master
Every brand gets a master
In music, the master is the recording every copy gets pressed from. We make one for every brand: its voice, its customers, its products, its rules and its live numbers, mixed down into one master. Every ad, email and page gets pressed from it, then checked a second time before anyone hears it.
- CH 1VoiceHow the brand talks
- CH 2PersonasWho buys, and why
- CH 3ProductsCatalog and claims
- CH 4RulesPlatform and legal limits
- CH 5ProofReviews and results
- CH 6SwipeCreative that works
- CH 7DataLive sales and ad numbers
- MasterMasterEverything, in one voice
Meta adsEmail and SMSLanding pagesProduct imagesAI automationsSecond-pass QA
Small studio, big sound
The master does the remembering, so one operator ships like a full team: dozens of ad variations, full email flows and new pages in the same week.
Built for hard categories
Hemp, nootropics and functional products live under tight ad rules. Each client's rules are written into the master, and work that breaks them never ships.
It sounds like you
Copy is mixed from your real customers' words and your founder's voice, not a template. Your brand stays yours.
Services · Growth agency, Los Angeles
Tracklist
The Strategy LabTSL-LP-00133⅓ RPM · Stereo
Shopify, Meta ads, Klaviyo email and SMS, AI ad creative, AI search optimization and AI automation for independent DTC brands, including hemp, CBD, nootropics and other restricted categories.
Side A Get heard
- A1
Paid Social
Meta and Instagram ads planned, launched and scaled, including restricted categories like hemp, THCA and nootropics.
- A2
AI Ad Creative
Static and video ads at volume, made with AI image and video tools from your real product and proven ad formats.
- A3
AI Search Optimization
Get recommended when people ask ChatGPT, Google AI Overviews, Perplexity and Claude what to buy. GEO, AEO and technical SEO.
- A4
Culture and Partnerships
Collabs, events, influencers and talent, from festival stages to shop pop-ups.
Side B Get bought
- B1
Shopify Builds
Store launches, migrations to Shopify, landing pages, Shop app and new sales channels.
- B2
Conversion Rate Optimization
Product page image systems, heatmaps and store checkups that turn visits into orders.
- B3
Email and SMS Marketing
Klaviyo flows, campaigns and texts that sell while you sleep.
- B4
Wholesale and Retail
Sell-in strategy that gets brands on shelves, and keeps them there.
Bonus Tracks
Hidden after Side B- BT1
AI Automation and Agents
Custom AI agents and workflows built on Claude: inbox triage, meeting notes into tasks, reporting, and Notion and Slack updates.
- BT2
Master Session
Your brand, recorded and mastered once, so every tool and teammate sounds like you.
- BT3
AI Training for Teams
Hands-on sessions so your team can run Claude, ChatGPT and AI image and video tools on their own.
- BT4
Fractional CMO
Senior marketing leadership, part time, for brands that need a growth lead before a full hire.
Produced, mixed and mastered by Cheyne Nadeau.
Recorded live in Los Angeles, California.
Gear: Claude, ChatGPT, Shopify, Klaviyo, Meta Ads Manager, Higgsfield, ManyChat, Microsoft Clarity, Notion.
Every track checked against each client's platform and legal rules before release.
Thanks to the independent shops, labels and brands who keep the scene alive.
Now on compact disc · Four steps
How a hit gets made
A free call to hear what's selling and what's stuck.
Your master gets recorded first, so everything after sounds right.
Ads, emails and pages go out, each checked before it ships.
Press more of what sells. Cut what doesn't.
Liner notesp. 12
Twenty years in the room
Cheyne, on the line. The '90s.I started at a magazine, throwing the parties brands wanted to be seen at. Then came Red Bull, record labels, festival stages, a hotel group in Bali, years behind the decks, and a decade launching brands in categories most marketers won't touch.
The Strategy Lab is all of it with a modern growth stack attached. Same instinct for what's next, now wired to Shopify, Meta and Klaviyo, with a master for every brand that keeps it sounding like itself.
Cheyne Nadeau, founder
Discographyp. 13
2024–now
The Strategy Lab Founder
Growth for independent DTC, wellness, apparel and regulated brands.
Also on the record: Koi · Hervé Edibles · ALT · Canndescent · Potato Head Family · Red Bull · C-TOWN · Anthem Magazine
2022–2024
Koi VP, Brand Marketing
Brand strategy behind a launch into 750+ wholesale accounts. A collab with skate legend Christian Hosoi. Cali Vibes festival activation.
2021–2022
Hervé Edibles VP, Sales and Marketing
California and Nevada rollout, and a direct-to-consumer launch built from scratch.
2019–2021
ALT Marketing Director
Launched a cannabis beverage across 60+ California dispensaries.
2017–2019
Canndescent Marketing Director
30+ trade events a year, Coachella 2019, and a launch with Chelsea Handler for 900+ guests.
2016–2017
Potato Head Family Marketing Director, Bali
Global marketing for 12+ venues, with Boiler Room and Sunny Side Up on the bill.
2009–2016
Red Bull Culture Marketing Manager
300+ artist bookings a year across the US, Canada and Mexico. 30 Days in LA, Red Bull Guest House, Red Bull Music Academy.
2007–2012
C-TOWN Founder
Experiential campaigns for The Standard Hollywood and Ace Hotel Palm Springs, and Miami Music Week productions.
2005–2010
Anthem Magazine Director, Special Events and Marketing
Seven years of the Anthem Coachella parties, partners like Levi's, Marc Jacobs and MINI, and helped break Diplo and Justice in LA.
Tape vault · Recaps, press, video
Watch the work
Launch films and campaign videos from Canndescent and Koi, plus parties and festivals from the last twenty years as the press saw them.
VideoStylus launch with Chelsea Handler, The Montalbán
Play ▶
VideoKoi × Dirty Heads elevated gummies
Play ▶
VideoAlternative holiday party, Studio 83 DTLA
Watch ↗
VideoKoi × Christian Hosoi CBD roll-on
Watch ↗
VideoCBD Balance Bars launch
Watch ↗
PressAnthem Lagoon pool party, Coachella
Read ↗
PressRed Bull Guest House, Miami Music Week
Read ↗
PressBoiler Room's first Indonesia session, Bali
Read ↗
Request line · Open late
Questions people ask
Who do you work with?
Independent brands with a real point of view: DTC and Shopify brands, local shops, wellness and functional products, and brands in categories that are hard to advertise.
Who isn't a fit?
Brands looking for a large account team, or anyone who wants one channel run in isolation. We work best when ads, site and email are all on the table.
Can you advertise hemp, nootropics or supplements?
Yes. That's a specialty. Each client's platform and legal rules are written into their master, and every piece of work is checked against them before it ships.
How do engagements work?
It starts with a call. From there it's a monthly engagement or a defined project, depending on what the brand needs. Some partnerships include a share in the results.
Do you only work in Los Angeles?
The studio is in LA and a lot of the roster is local, but most of the work happens online, so brands anywhere in the US are welcome.
Do you use AI in the work?
Yes, every day. Ad creative, product images, email builds, reporting and compliance checks all run on AI tools like Claude, set up around each brand's own master. A person reviews everything before it ships.
Can you set up AI for my team?
Yes. We build AI agents and automations around how your team already works, then train your people to run them: content, customer email, reporting and meeting notes.
Do you take one-off projects?
Yes. Growth audits, Shopify builds and launches can run as projects with a clear end date.
Got a brandwith a scene?
Book a 20-minute call. We'll talk about where the brand is, where it could be, and whether we're the right studio to get it there.
Book a call